CMS Deployment

Content management systems (CMS) place the responsibility of content creation and maintenance squarely in the hands of non-technical users. With the promise of reduced IT involvement and expenditures, the benefits of CMS are clear. Or are they?

For those leveraging Web CMS tools to manage their online content, there is a risk to be mitigated while implementing your WCM solution. In a series of two articles, we explore how a CMS deployment, without careful consideration, can have a detrimental effect on your search engine rankings and the general organic placement of your content.

While this two-part series does not present a “silver bullet” approach to improving your rankings on competitive search terms, it does sketch established tactics for improving your search engine visibility and strategies for enforcing these tactics during your CMS implementation.